Pricing Strategy – Setting a Competitive Price Based on Market Analysis

Pricing your home correctly from the start is one of the most important factors in a successful sale. If you price too high, you risk sitting on the market too long, which can make buyers wonder if something is wrong. If you price too low, you might leave money on the table.

At Kentucky Wide Realty, we use a Comparative Market Analysis (CMA) to determine the best price for your property. Here is a description of a Comparative Market Analysis (CMA) from Rocket Mortgage, one of many mortgage options. This means we look at:

✅ Recent sales of similar homes in your area

✅ Current market trends and conditions

✅ Your home’s unique features and upgrades

✅ Buyer demand and competition

A well-priced home attracts serious buyers and can even lead to multiple offers, driving up the final sale price. Our goal is to help you maximize your profit while ensuring a smooth, timely sale.

• Zillow Home Values (www.zillow.com/home-values) – Get an estimate of your home’s value.

• Realtor.com Market Trends (www.realtor.com/research) – Stay updated on market conditions.

• National Association of Realtors (www.nar.realtor) – Insights on pricing strategies and home sales trends.